59,700,000 people in the world are living with a form of cardiovascular disease. Heart disease constitutes for 40% of all deaths worldwide and is also the number 1 killer for middle aged men. With many beverages on the market dealing with all aspects of health and fitness, none seam to directly address heart disease and focus on health from a general perspective.
The want was for heart conscious, healthy beverage that tastes good along with supporting the process of reducing heart disease and brand identity to support it. This product / brand had to speak to 18-35 year old male demographic while remaining contemporary and retaining a high level of competitiveness with other health beverages in the respective demographic.
Root Beverage Inc. was developed to speak to this need.
The Strategy was to direct efforts into the preventative aspect of heart disease and the ways we can speak directly to the younger male audience. I created a complete brand system, including a comtemperary web presence, product samples and brand collateral that dynamically speaks to the a younger consumer and sends strong positive message.
