I was brought on to the Cortana team at Microsoft and tasked to develop and design an online sponsored article to be published online for the NY Times. Microsoft was re-introducing Cortana to the world and wanted an article to show some of the possibilities of the AI. I took an holistic approach to developing a multichannel brand story designed to incapsulate writer John Marnoff's edgy style. Originally published June 7th, 2022.
CREATIVE DIRECTION • RESPONSIVE DESIGN • MOBILE DESIGN
