Eddie Bauer approached me with wanting to use this interactive wall concept to help the customer experience how Eddie Bauer products play a central role in living their own adventures. To do that, I used the library of expertise and stories of the Eddie Bauer Guides to create a genuine interactive connection between the customer, the products, and the Eddie Bauer brand.
The following is a collection of my numerous hours of UX / UI work, Art Direction and Concept Ideation. To fully experience the wall, please visit the Eddie Bauer flagship store in Bellevue, WA.
